About Us
Pet Brands International is a brand-driven division under Sunshine World Trading, created to bring high-quality, affordable pet nutrition to growing markets around the world.
We develop and manage two proprietary brands:
- Hachiko — Nutrition for dogs that supports energy, strength, and well-being.
- Michiko — Tailored cat formulas focused on health, flavor, and balance.
Both brands are formulated to meet international quality standards while being adaptable to regional preferences, dietary expectations, and cultural needs.
We started distribution in Malaysia and have since expanded into the Philippines and other Southeast Asian markets through appointed partners and strategic alliances.
Our Vision
To become a trusted global partner in pet nutrition by delivering high-quality, affordable, and culturally relevant pet food brands — empowering distributors to build sustainable businesses in their local markets.
We envision a future where every pet, regardless of geography, has access to safe, nutritious meals through partnerships built on transparency, integrity, and mutual growth.
Our Mission
- To develop pet food brands that combine global nutrition standards with local market insights.
- To support our distributors with consistent supply, marketing assets, and product training.
- To maintain halal compliance, food safety, and strict quality assurance across every product line.
- To grow steadily through exclusive distributor partnerships in Asia, the Middle East, and beyond.
Message from the Founder
At Pet Brands International, we’re not just building pet food brands — we’re building partnerships that last.
When I launched Hachiko and Michiko, the goal was simple: to create quality pet nutrition that could compete globally, yet be accessible and adaptable for regional markets. But more than that, I wanted to give local distributors a brand they could confidently represent, grow with, and proudly call their own.
Every market is different. That’s why we listen, adapt, and work closely with our partners — not just to sell, but to build long-term trust and shared success.
Whether you’re an importer, a distributor, or a trade partner looking for something real — I welcome you to explore how we can grow together.
Sunshine C. Lorico
Founder & Chief Executive Officer
Pet Brands International
(A Division of Sunshine World Trading)
